In the past six months, I’ve written copy for 31 new clients, all of whom represent small businesses. Very early on in our working relationship, typically during the enquiry stage, nearly every one of those soon-to-be clients has asked me, ‘So, what happens next?’ It struck me that working with a freelance copywriter for the first time can feel like […]

If you run an established company, when was the last time you thought about your brand and what it says about your business? When you started out, did you create your brand consciously or make it up as you went along? If you’re just starting out, have you managed to define the brand you want to build? Are you even […]

I’ve mentioned this on my Facebook page before but, just down the road from my house, there’s a new shop with a shop-front that stumps me every time I walk past. For the life of me, I can’t figure out what the shop sells. The chaotic appearance is so overwhelming, I don’t think I’ll ever muster the energy to push […]

Copy v. design – for many people, it poses the same dilemma as the age-old chicken and egg debate. Which should come first? Which is more important? Can you get away with poor copy as long as the design looks great? Can compelling copy close a sale even if it’s poorly presented? If yours is a small business with a limited […]

It probably won’t come as a surprise that I love writing in all its forms. As a child, I loved nothing more than to write stories, plays, poetry – I experimented with words, threw caution to the wind, let sounds roll from my tongue on to the paper with no preconceived ideas about how the words should fall together. Sometimes […]