Do you sometimes take a ‘spray and pray’ approach to your marketing, aiming at no-one in particular and hoping that if you throw enough balls one of them will hit a coconut? How do you know what you’re doing is working if you don’t measure its success? It’s worth taking some time out once a week to have a quick […]

When you’re busy running a business, it can be hard to find time to blog, despite your best intentions. Even though we’re repeatedly told that content is king, and fresh content is the most majestic of kings, I bet there are a thousand and one other things that can zap your time every day and push writing powerful blog articles […]

If you’re looking for ways to make your website copy more engaging, I’ve put together some simple hints and tips about writing for the web. Website copy has three main functions: It needs to grab attention Entice people to stay on your site Make readers want to buy from you Writing for the web certainly presents some challenges. Figures suggest […]

Your website is one of your most powerful marketing tools. It gives you the opportunity to communicate your brand, products and services in a clear tone of voice to your ideal customers. You can use it to raise your profile, build your reputation and engage with customers. However, get it wrong and your website could be losing you business. Here […]

Do you send out a regular e-newsletter to your customers, even if it’s just once a month? If not, what’s holding you back? Is it lack of time, lack of content or lack of confidence? E-newsletters can be in incredibly powerful tool – more so even than your blog or social media – for creating warm leads and getting in […]

A well thought out landing page can be one of the most powerful tools at your disposal when it comes to converting leads to sales online. However, many businesses fail to use landing pages effectively, if at all. What is a landing page? Wikipedia defines a landing page as ‘a single web page that appears in response to clicking on […]

Have you ever been at a party and found yourself looking for the nearest escape route while the resident bore (and there always is one) bangs on about their latest accomplishments without once trying to actively engage you in the conversation? After all, shouldn’t you be grateful that they’re letting you bask in their reflected glory?! We’ve all been there. […]

Does search engine optimisation leave you flummoxed and overwhelmed? For small business owners, SEO can feel like quicksand under your feet – just when you feel you’ve got a handle on what to do, the ground shifts beneath you. Google’s latest change in algorithm – Penguin 2.0 – was released on 22nd May 2013 and continues Google’s efforts to reduce […]

A lot is made of how important it is for your website to be ranked at number one for your chosen search terms or keywords but let’s be honest, getting your website to the Google top spot is a competitive area with everyone trying to rank well. In reality, the top rankings (the ones in the pale box at the […]

Copywriting that sells is copywriting that connects with readers on a level beyond facts and features. It focuses on benefits and appeals on an emotional level. It’s aspirational, inspirational, packed full of promise and written in a language that the reader inherently recognises and understands. What do I mean by this? Let’s take my own business as an example. One […]