How to write a call to action that converts

Whenever you run a new campaign or promotion, one of your biggest challenges is getting people to click through to your landing page to sign up or buy. Creating a strong call to action is imperative but (as I know from experience) it can be easier said than done. So, what does make an effective call to action? I’ve put together […]

If you wear most or all of the hats in your business, the chances are you have to write your own copy from time to time (unless you outsource it to someone like me). It can be tough to come up with fresh ideas and even tougher to figure out what works. One of the most useful tools you can […]

Earlier this week, I was painting with my boys. As I dipped my paint brush into a fresh jar of water to wash it, my five-year-old commented that just one little drop of colour had turned the water orange. It got us talking about little things that can make a big difference (I won’t repeat the conversation about yellow snow!). […]

2013 blog roundup

This week, I’m facing the common dilemma of a work at home parent – juggling business with having a poorly child off school and in need of cuddles. So I’m afraid my planned blog for this week has had to take a back seat while I prioritise my grumpy boy and client work. Instead, in true sitcom flashback episode-style (without […]

Do you know your meta descriptions from your alt tags or is search engine optimisation (SEO) still something of a mystery to you? Several of my clients have mentioned recently that SEO leaves them bothered, bewildered and confused. So, this week, we’re going back to basics for SEO 101. SEO 101 #1. What is a title tag? Some would argue […]

Update (30/08/14): On 29th August 2014, Google announced the end of Google Authorship, which makes the content in the article below out of date. I’ll be blogging about this topic on Tuesday 2nd September, so watch this space.   This week I was talking to a new client when he explained that there were three reasons he’d picked me from all the […]

Running your own business is a rollercoaster ride, especially in the early years when every day seems to bring new challenges. When you’re working hard to establish your name and reputation, there can be days when you feel overwhelmed and other days when business seems achingly slow. If you feel as though you’re waiting for the phone to ring or […]

So, last week included Halloween but in our house, it was a two-week half-term of horrors thanks to a nasty stomach bug that made its presence known, night and day. The challenges of being a work at home parent well and truly came to the fore, including finding time to blog, do my newsletter and keep up with social media. […]

On 26th September 2013, Google announced its largest upgrade to its search algorithm since 2001. Known as Google Hummingbird, this algorithm is said to officially mark the end of keyword stuffing and outdated SEO. Instead, it focuses on understanding the context around natural language searches. Less than a month after its launch, a search for ‘Google Hummingbird’ brings up more […]

This week, I’m delighted to introduce a guest blog by the multi-talented designer, virtual assistant and business coach, Chichi Eruchalu of Kanso Creative. In this blog, Chichi looks at five key areas you should focus on when designing your blog to make it more appealing to visitors. I hope you enjoy it. Emma x   While I believe that having good content […]