Whether or not we should all be adding FAQs pages to our websites is a matter of often fierce debate with convincing arguments in both the For and Against camps. My website currently has an FAQs page. Honestly, it wasn’t something I gave much thought to at the time – it just seemed like the right thing to have a […]

The end of Google Authorship

On  28th August, Google announced the end of Google Authorship, confirming that it would no longer be shown or have special value in terms of ranking or authority in search engine results pages (SERPs). In a Google+ post, Google’s Webmaster Trends Analyst at Google Switzerland, John Mueller wrote: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and […]

On July 24th, Google rolled out an update to its algorithms designed to improve the value and relevance of local searches. In the absence of an official name, Search Engine Land christened the update ‘Google Pigeon’. According to figures by MOZ, Google rolls out somewhere in the region of 600-plus algorithm updates every year. Some of them – like Panda, […]

There’s no getting away from it. You’re busy. Your customers are busy. We’re all in danger of suffering information overload thanks to the staggering deluge of articles published online every single minute of the day. If you’re going to the effort of writing a blog, it’s essential that it gets heard above the noise and engages the reader; otherwise you’re […]

With so much information available about search engine optimisation, as well as lots of conflicting advice, it can feel as though SEO is an unfathomable mystery outside of the reach of small businesses. In fact, I think Google’s ongoing efforts to improve the quality of search engine results pages (SERPs) are actually making it easier for small businesses to be […]

Earlier this week, I was doing some competitors’ research for a client, looking at what the top ranking sites for a particular search term did well and what they could improve. As I sat there making notes, I realised that despite ranking in the top five on page one of Google, three of the five main competitors did not have what […]

I’ve been promising to write a blog about split testing for ages, so now I’m finally biting the bullet. I’ll admit, I’m not a split testing expert by any means but I’m certainly a convert. What is split testing? Forgive me if you’re already an old hand at split testing. Just in case you’re not, I like the definition given […]

The evolution of guest blogging

I’ve been watching the debate about guest blogging with interest for a while now, not because I tend to feature or write a lot of guest blogs but because it’s an issue that’s going to affect a lot of my clients in one way or another. Also, I do think that high quality posts from expert contributors have merit in […]

Have you looked at your About page on your website recently? Does it tell your story and connect with your customers or does it leave you feeling a bit cold about your own business? Do you even have an About page? There’s no doubt about it, About pages are incredibly hard to get right. Too often, businesses bang on about […]

Earlier today, I was talking to a new client about the Home page of her website, which she knew needed changing because of its high bounce rate and lack of engagement. She admitted to being baffled – why aren’t people staying on the site? Why isn’t she inundated with enquiries? She understood she is probably too close to see the […]