Have you looked at your About page on your website recently? Does it tell your story and connect with your customers or does it leave you feeling a bit cold about your own business? Do you even have an About page? There’s no doubt about it, About pages are incredibly hard to get right. Too often, businesses bang on about […]

                    Jealousy and envy, two emotions that are bad for personal happiness and for business. Thanks to social media, there is more scope than ever before for jealousy and envy to take root and hold us back. It’s all too easy to find out what old classmates or colleagues have been […]

If you wear most or all of the hats in your business, the chances are you have to write your own copy from time to time (unless you outsource it to someone like me). It can be tough to come up with fresh ideas and even tougher to figure out what works. One of the most useful tools you can […]

2013 blog roundup

This week, I’m facing the common dilemma of a work at home parent – juggling business with having a poorly child off school and in need of cuddles. So I’m afraid my planned blog for this week has had to take a back seat while I prioritise my grumpy boy and client work. Instead, in true sitcom flashback episode-style (without […]

Running your own business is a rollercoaster ride, especially in the early years when every day seems to bring new challenges. When you’re working hard to establish your name and reputation, there can be days when you feel overwhelmed and other days when business seems achingly slow. If you feel as though you’re waiting for the phone to ring or […]

I know that there are times when you’re faced with writing your own copy, perhaps because you don’t feel you can afford to outsource it (although you’d be amazed by how affordable it can be) or because it’s particularly close to your heart and something you want to write. I also know – because lots of you tell me via […]

Your website is one of your most powerful marketing tools. It gives you the opportunity to communicate your brand, products and services in a clear tone of voice to your ideal customers. You can use it to raise your profile, build your reputation and engage with customers. However, get it wrong and your website could be losing you business. Here […]

Creating a brand isn’t just about getting the visuals right. The words you use and the tone of voice in your copy should also reflect and complement your brand identity, so that your customers are better able to pick your voice out from the crowd. Below, I’ve put together my top tips for creating a copywriting tone of voice: 1. […]

Do you worry that you don’t know how to brief a copywriter, designer or other creative? Perhaps the thought leaves you cold with panic? What do you say? What do you want to do? Aarrgghh, does it all feel a little daunting? You may have a vague idea about what you want to achieve – e.g. more of your ideal […]

In last week’s blog, I talked about the value of e-newsletters for building relationships with your customers, creating warm leads and driving repeat traffic to your website. This week, I want you to consider how a free ebook, report or white paper on your website could be a great lead magnet for your business. A lot of people I’ve spoken […]