Copywriting lessons from the fracture clinic

Copywriting lessons from the fracture clinic

It’s been far too long since I last posted an article on this blog, a realisation that has been looming large at the front of my mind for a while now. To be honest, life has been a bit of a rollercoaster over the past few months with one thing or another. Despite my...

Are you struggling to write for your ideal customer?

A couple of weeks ago I sent a survey to my newsletter subscribers asking them what topics they’d like to read more about on this blog. One topic that came up with a resounding ‘Help!’ was writing for your ideal customer. The ‘ideal customer’ is a tough concept to...

7 blogging mistakes that are bad for business

There’s no getting away from it. You’re busy. Your customers are busy. We’re all in danger of suffering information overload thanks to the staggering deluge of articles published online every single minute of the day. If you’re going to the effort of writing a blog,...