A couple of weeks ago I sent a survey to my newsletter subscribers asking them what topics they’d like to read more about on this blog. One topic that came up with a resounding ‘Help!’ was writing for your ideal customer. The ‘ideal customer’ is a tough concept to wrap your head around in some ways. As a business, your […]

“I was always rubbish at English at school”, “I hate writing copy, it’s like pulling teeth”, “I have no idea what to say”, “I’m worried people will know I’m not a writer”, “I feel like a fraud or an impostor”…. Is that how you feel about putting pen to paper (or, at least, fingers to keyboard)? Do these kind of […]

Have you looked at your About page on your website recently? Does it tell your story and connect with your customers or does it leave you feeling a bit cold about your own business? Do you even have an About page? There’s no doubt about it, About pages are incredibly hard to get right. Too often, businesses bang on about […]

If you wear most or all of the hats in your business, the chances are you have to write your own copy from time to time (unless you outsource it to someone like me). It can be tough to come up with fresh ideas and even tougher to figure out what works. One of the most useful tools you can […]

Today, I wanted to write a different kind of blog. My oldest child’s birthday this week has made me nostalgic and I’ve been thinking about my experience as a work from home mum; something I wanted to share because I know a lot of my clients are juggling businesses with family life too. Becoming a freelance copywriter In December, it will […]

Have you ever stopped to think about why you’re in the business you’re in? What is it about it that gets you out of bed in the morning? Do your customers know how you feel? Do you talk about your business in terms of why you do what you do, instead of what and how? The reason I ask is […]

As human beings, we love nothing more than a good story. Throughout history, we have built our societies around a rich oral tradition, as well as the power of the written word. We tell stories to connect with others, to make sense of our journey through life, to share our knowledge – good and bad – as well as to […]