On July 24th, Google rolled out an update to its algorithms designed to improve the value and relevance of local searches. In the absence of an official name, Search Engine Land christened the update ‘Google Pigeon’. According to figures by MOZ, Google rolls out somewhere in the region of 600-plus algorithm updates every year. Some of them – like Panda, […]

                        This week, I’ve had a few conversations about the difference between adding personality to your copy, especially on social media, and the risk of making things too personal. What do I mean by this?A friend was saying that she’d complained to a company last week and had received […]

Following on from last week’s article about guest blogging, I am delighted to feature a guest blog from Dilyana Kotomanova, who is a freelance content writer and social media marketer who recently launched her own blog, the Online Marketing Guide. Here, Dilyana talks about her top tips for establishing your brand on social media.   Are you finding it a […]

Do you send out a regular e-newsletter to your customers, even if it’s just once a month? If not, what’s holding you back? Is it lack of time, lack of content or lack of confidence? E-newsletters can be in incredibly powerful tool – more so even than your blog or social media – for creating warm leads and getting in […]

Does search engine optimisation leave you flummoxed and overwhelmed? For small business owners, SEO can feel like quicksand under your feet – just when you feel you’ve got a handle on what to do, the ground shifts beneath you. Google’s latest change in algorithm – Penguin 2.0 – was released on 22nd May 2013 and continues Google’s efforts to reduce […]

If you run an established company, when was the last time you thought about your brand and what it says about your business? When you started out, did you create your brand consciously or make it up as you went along? If you’re just starting out, have you managed to define the brand you want to build? Are you even […]

Today has been a good day. I woke up feeling focused, hyper-efficient and buzzing with thoughts and ideas just waiting to be turned into clients’ blogs. I only turned Facebook on during designated break times. I checked my emails first thing, at lunchtime and this evening. I hit every deadline I had set myself. I love days like today. Now, […]