If you run an established company, when was the last time you thought about your brand and what it says about your business? When you started out, did you create your brand consciously or make it up as you went along? If you’re just starting out, have you managed to define the brand you want to build? Are you even […]

Have you ever stopped to think about why you’re in the business you’re in? What is it about it that gets you out of bed in the morning? Do your customers know how you feel? Do you talk about your business in terms of why you do what you do, instead of what and how? The reason I ask is […]

As human beings, we love nothing more than a good story. Throughout history, we have built our societies around a rich oral tradition, as well as the power of the written word. We tell stories to connect with others, to make sense of our journey through life, to share our knowledge – good and bad – as well as to […]

Copy v. design – for many people, it poses the same dilemma as the age-old chicken and egg debate. Which should come first? Which is more important? Can you get away with poor copy as long as the design looks great? Can compelling copy close a sale even if it’s poorly presented? If yours is a small business with a limited […]

Essentially, my job as a copywriter is to use language to persuade people they need to sign up to a mailing list, buy a product or use a service. I know all about using words that create urgency and taking the fear away by giving reassurance. Still, I’ve realised that my children could teach the most experienced copywriter a thing […]