On July 24th, Google rolled out an update to its algorithms designed to improve the value and relevance of local searches. In the absence of an official name, Search Engine Land christened the update ‘Google Pigeon’. According to figures by MOZ, Google rolls out somewhere in the region of 600-plus algorithm updates every year. Some of them – like Panda, […]

“I was always rubbish at English at school”, “I hate writing copy, it’s like pulling teeth”, “I have no idea what to say”, “I’m worried people will know I’m not a writer”, “I feel like a fraud or an impostor”…. Is that how you feel about putting pen to paper (or, at least, fingers to keyboard)? Do these kind of […]

Do you sell your time for money, perhaps because you’re a coach, a consultant, a therapist or trainer? The problem – as I’m sure you know from personal experience – is that when you trade time for money, you very quickly reach a ceiling on what you can earn unless you put in longer hours or keep increasing your prices. […]

Have you looked at your About page on your website recently? Does it tell your story and connect with your customers or does it leave you feeling a bit cold about your own business? Do you even have an About page? There’s no doubt about it, About pages are incredibly hard to get right. Too often, businesses bang on about […]

                    Jealousy and envy, two emotions that are bad for personal happiness and for business. Thanks to social media, there is more scope than ever before for jealousy and envy to take root and hold us back. It’s all too easy to find out what old classmates or colleagues have been […]

Do you send out a regular e-newsletter to your customers, even if it’s just once a month? If not, what’s holding you back? Is it lack of time, lack of content or lack of confidence? E-newsletters can be in incredibly powerful tool – more so even than your blog or social media – for creating warm leads and getting in […]

Have you ever been at a party and found yourself looking for the nearest escape route while the resident bore (and there always is one) bangs on about their latest accomplishments without once trying to actively engage you in the conversation? After all, shouldn’t you be grateful that they’re letting you bask in their reflected glory?! We’ve all been there. […]

Today, I wanted to write a different kind of blog. My oldest child’s birthday this week has made me nostalgic and I’ve been thinking about my experience as a work from home mum; something I wanted to share because I know a lot of my clients are juggling businesses with family life too. Becoming a freelance copywriter In December, it will […]

Copywriting that sells is copywriting that connects with readers on a level beyond facts and features. It focuses on benefits and appeals on an emotional level. It’s aspirational, inspirational, packed full of promise and written in a language that the reader inherently recognises and understands. What do I mean by this? Let’s take my own business as an example. One […]

In the past six months, I’ve written copy for 31 new clients, all of whom represent small businesses. Very early on in our working relationship, typically during the enquiry stage, nearly every one of those soon-to-be clients has asked me, ‘So, what happens next?’ It struck me that working with a freelance copywriter for the first time can feel like […]