I’ve mentioned this on my Facebook page before but, just down the road from my house, there’s a new shop with a shop-front that stumps me every time I walk past. For the life of me, I can’t figure out what the shop sells. The chaotic appearance is so overwhelming, I don’t think I’ll ever muster the energy to push […]

Essentially, my job as a copywriter is to use language to persuade people they need to sign up to a mailing list, buy a product or use a service. I know all about using words that create urgency and taking the fear away by giving reassurance. Still, I’ve realised that my children could teach the most experienced copywriter a thing […]

No time to blog? I can help.

Having a blog on your website can play a number of important roles for your business. It can be a powerful tool for communicating with your customers and creating a two-way relationship. By talking about the issues that keep them awake at night, topics that are shaping your industry right now or offering solutions for common problems, you can place yourself […]