Getting it done

For a¬†while now, I’ve been guilty of living by the old adage, ‘Do as I say, not as I do’. While reminding my clients how important it is to be consistent in their marketing efforts and to add fresh content packed full of value to their website, I haven’t been listening to my own advice because, of course, paying clients […]

Ssshhh…do you want to know a copywriting secret? The single most important thing that you can do to make sure that your copy speaks to your customers is to understand exactly who they are. When I work with a client, I always ask them to describe their ideal client to me – this is the person that is a perfect […]