In the past six months, I’ve written copy for 31 new clients, all of whom represent small businesses. Very early on in our working relationship, typically during the enquiry stage, nearly every one of those soon-to-be clients has asked me, ‘So, what happens next?’ It struck me that working with a freelance copywriter for the first time can feel like […]

If you run an established company, when was the last time you thought about your brand and what it says about your business? When you started out, did you create your brand consciously or make it up as you went along? If you’re just starting out, have you managed to define the brand you want to build? Are you even […]

To use your website and social media platforms effectively, you need to be visible – to your customers and to the search engines. Why fresh content matters You might have heard about Google Panda and Google Penguin – these were algorithm updates to Google, in 2011 and 2012 respectively, that meant websites could no longer get away with cheating their […]

There are good writing days and bad writing days; days when the creative juices are flowing like bacchanalian wine and days when you would be excused for thinking that your creativity had emigrated to sunnier climes. So, what can you do to get over writer’s block when it strikes? Here are my top seven sure-fire ways to get the copy […]

Today has been a good day. I woke up feeling focused, hyper-efficient and buzzing with thoughts and ideas just waiting to be turned into clients’ blogs. I only turned Facebook on during designated break times. I checked my emails first thing, at lunchtime and this evening. I hit every deadline I had set myself. I love days like today. Now, […]

Is having a business blog on your ‘to do’ list? Perhaps you’re worried about where to start or still on the fence about whether a blog would be right for your business? You can read more about why I think it pays to blog here. It can be nerve-wracking to start blogging for the first time. Will anyone want to […]

I’ve mentioned this on my Facebook page before but, just down the road from my house, there’s a new shop with a shop-front that stumps me every time I walk past. For the life of me, I can’t figure out what the shop sells. The chaotic appearance is so overwhelming, I don’t think I’ll ever muster the energy to push […]

Copy v. design – for many people, it poses the same dilemma as the age-old chicken and egg debate. Which should come first? Which is more important? Can you get away with poor copy as long as the design looks great? Can compelling copy close a sale even if it’s poorly presented? If yours is a small business with a limited […]

It probably won’t come as a surprise that I love writing in all its forms. As a child, I loved nothing more than to write stories, plays, poetry – I experimented with words, threw caution to the wind, let sounds roll from my tongue on to the paper with no preconceived ideas about how the words should fall together. Sometimes […]

Essentially, my job as a copywriter is to use language to persuade people they need to sign up to a mailing list, buy a product or use a service. I know all about using words that create urgency and taking the fear away by giving reassurance. Still, I’ve realised that my children could teach the most experienced copywriter a thing […]