Running your own business is a rollercoaster ride, especially in the early years when every day seems to bring new challenges. When you’re working hard to establish your name and reputation, there can be days when you feel overwhelmed and other days when business seems achingly slow. If you feel as though you’re waiting for the phone to ring or […]

So, last week included Halloween but in our house, it was a two-week half-term of horrors thanks to a nasty stomach bug that made its presence known, night and day. The challenges of being a work at home parent well and truly came to the fore, including finding time to blog, do my newsletter and keep up with social media. […]

On 26th September 2013, Google announced its largest upgrade to its search algorithm since 2001. Known as Google Hummingbird, this algorithm is said to officially mark the end of keyword stuffing and outdated SEO. Instead, it focuses on understanding the context around natural language searches. Less than a month after its launch, a search for ‘Google Hummingbird’ brings up more […]

Do you sometimes take a ‘spray and pray’ approach to your marketing, aiming at no-one in particular and hoping that if you throw enough balls one of them will hit a coconut? How do you know what you’re doing is working if you don’t measure its success? It’s worth taking some time out once a week to have a quick […]

If you’re looking for ways to make your website copy more engaging, I’ve put together some simple hints and tips about writing for the web. Website copy has three main functions: It needs to grab attention Entice people to stay on your site Make readers want to buy from you Writing for the web certainly presents some challenges. Figures suggest […]

On my Facebook page last week, I asked what small business owners struggle with when it comes to copywriting, and ‘how to write a guest blog’ was one of the topics that came up. Why write a guest blog? Guest blogs have a number of benefits for you as the guest blog writer, as well as the host of the […]

Your website is one of your most powerful marketing tools. It gives you the opportunity to communicate your brand, products and services in a clear tone of voice to your ideal customers. You can use it to raise your profile, build your reputation and engage with customers. However, get it wrong and your website could be losing you business. Here […]

A well thought out landing page can be one of the most powerful tools at your disposal when it comes to converting leads to sales online. However, many businesses fail to use landing pages effectively, if at all. What is a landing page? Wikipedia defines a landing page as ‘a single web page that appears in response to clicking on […]

Does search engine optimisation leave you flummoxed and overwhelmed? For small business owners, SEO can feel like quicksand under your feet – just when you feel you’ve got a handle on what to do, the ground shifts beneath you. Google’s latest change in algorithm – Penguin 2.0 – was released on 22nd May 2013 and continues Google’s efforts to reduce […]

A lot is made of how important it is for your website to be ranked at number one for your chosen search terms or keywords but let’s be honest, getting your website to the Google top spot is a competitive area with everyone trying to rank well. In reality, the top rankings (the ones in the pale box at the […]