by Emma Heasman | Copywriting
Whether or not we should all be adding FAQs pages to our websites is a matter of often fierce debate with convincing arguments in both the For and Against camps. My website currently has an FAQs page. Honestly, it wasn’t something I gave much thought to at the time –...
by Emma Heasman | Blogging
There’s no getting away from it. You’re busy. Your customers are busy. We’re all in danger of suffering information overload thanks to the staggering deluge of articles published online every single minute of the day. If you’re going to the effort of writing a blog,...
by Emma Heasman | SEO copywriting
With so much information available about search engine optimisation, as well as lots of conflicting advice, it can feel as though SEO is an unfathomable mystery outside of the reach of small businesses. In fact, I think Google’s ongoing efforts to improve the quality...
by Emma Heasman | Blogging
I’ve been watching the debate about guest blogging with interest for a while now, not because I tend to feature or write a lot of guest blogs but because it’s an issue that’s going to affect a lot of my clients in one way or another. Also, I do think that...
by Emma Heasman | Copywriting
I know you’re busy with a thousand and one things on your to-do list. Although I don’t want to add to the pressure you’re under, I want to share with you why checking data and metrics should be part of your weekly routine if you want to know how your copy is...
I´m Emma, endlessly curious (not nosey!) copywriter and content writer. I write warm, engaging content that connects with your all-important ideal clients. When I'm not working, you'll find me walking my beautiful dog, Willow, navigating life with two teenage boys or curled up with a good book.