I’ve been promising to write a blog about split testing for ages, so now I’m finally biting the bullet. I’ll admit, I’m not a split testing expert by any means but I’m certainly a convert. What is split testing? Forgive me if you’re already an old hand at split testing. Just in case you’re not, I like the definition given […]

It probably won’t come as a surprise that I love writing in all its forms. As a child, I loved nothing more than to write stories, plays, poetry – I experimented with words, threw caution to the wind, let sounds roll from my tongue on to the paper with no preconceived ideas about how the words should fall together. Sometimes […]