Are you struggling to write for your ideal customer?

A couple of weeks ago I sent a survey to my newsletter subscribers asking them what topics they’d like to read more about on this blog. One topic that came up with a resounding ‘Help!’ was writing for your ideal customer. The ‘ideal customer’ is a tough concept to...

Testimonials and the power of social proof

Over the past few weeks, I have been marvelling at the power of testimonials, social proof and word of mouth recommendations to sell a product. Loom bands. If you’re a parent to a child between the ages of six and eleven, I’m sure you know what I mean. If...

8 steps to establishing your brand on social media

Following on from last week’s article about guest blogging, I am delighted to feature a guest blog from Dilyana Kotomanova, who is a freelance content writer and social media marketer who recently launched her own blog, the Online Marketing Guide. Here, Dilyana...