A couple of weeks ago I sent a survey to my newsletter subscribers asking them what topics they’d like to read more about on this blog. One topic that came up with a resounding ‘Help!’ was writing for your ideal customer. The ‘ideal customer’ is a tough concept to wrap your head around in some ways. As a business, your […]

If you’re looking for a way to stand out from your competitors and connect with customers, then snail mail could be your answer. Earlier this week, the drop of mail through the letterbox happened to coincide my 11o’clock trip from the attic to the kitchen for a mid-morning cuppa. I felt a flutter of excitement at seeing a handwritten, lime […]

Over the past few weeks, I have been marvelling at the power of testimonials, social proof and word of mouth recommendations to sell a product. Loom bands. If you’re a parent to a child between the ages of six and eleven, I’m sure you know what I mean. If you have no idea what I’m talking about, don’t worry, you’ll […]

                        This week, I’ve had a few conversations about the difference between adding personality to your copy, especially on social media, and the risk of making things too personal. What do I mean by this?A friend was saying that she’d complained to a company last week and had received […]

Following on from last week’s article about guest blogging, I am delighted to feature a guest blog from Dilyana Kotomanova, who is a freelance content writer and social media marketer who recently launched her own blog, the Online Marketing Guide. Here, Dilyana talks about her top tips for establishing your brand on social media.   Are you finding it a […]

If you wear most or all of the hats in your business, the chances are you have to write your own copy from time to time (unless you outsource it to someone like me). It can be tough to come up with fresh ideas and even tougher to figure out what works. One of the most useful tools you can […]

2013 blog roundup

This week, I’m facing the common dilemma of a work at home parent – juggling business with having a poorly child off school and in need of cuddles. So I’m afraid my planned blog for this week has had to take a back seat while I prioritise my grumpy boy and client work. Instead, in true sitcom flashback episode-style (without […]

Print is dead! Long live print! For a long time now, there’s been talk about the demise of print, especially print marketing materials. After all, websites and digital media are quick and easy to update without the associated costs of making changes to a printed brochure or leaflet. Certainly, when I started my copywriting career, it was all about print. […]

I know that there are times when you’re faced with writing your own copy, perhaps because you don’t feel you can afford to outsource it (although you’d be amazed by how affordable it can be) or because it’s particularly close to your heart and something you want to write. I also know – because lots of you tell me via […]

If you’re looking for ways to make your website copy more engaging, I’ve put together some simple hints and tips about writing for the web. Website copy has three main functions: It needs to grab attention Entice people to stay on your site Make readers want to buy from you Writing for the web certainly presents some challenges. Figures suggest […]