Over the past few weeks, I have been marvelling at the power of testimonials, social proof and word of mouth recommendations to sell a product. Loom bands. If you’re a parent to a child between the ages of six and eleven, I’m sure you know what I mean. If you have no idea what I’m talking about, don’t worry, you’ll […]

In the past six months, I’ve written copy for 31 new clients, all of whom represent small businesses. Very early on in our working relationship, typically during the enquiry stage, nearly every one of those soon-to-be clients has asked me, ‘So, what happens next?’ It struck me that working with a freelance copywriter for the first time can feel like […]

Have you ever stopped to think about why you’re in the business you’re in? What is it about it that gets you out of bed in the morning? Do your customers know how you feel? Do you talk about your business in terms of why you do what you do, instead of what and how? The reason I ask is […]