Print is dead! Long live print! For a long time now, there’s been talk about the demise of print, especially print marketing materials. After all, websites and digital media are quick and easy to update without the associated costs of making changes to a printed brochure or leaflet. Certainly, when I started my copywriting career, it was all about print. […]

A well thought out landing page can be one of the most powerful tools at your disposal when it comes to converting leads to sales online. However, many businesses fail to use landing pages effectively, if at all. What is a landing page? Wikipedia defines a landing page as ‘a single web page that appears in response to clicking on […]

Did you know that while eight out of ten people will read headline copy, only two out of ten will read the rest? I remember my jaw hitting the ground when I first read this figure early in my copywriting career. I realised then just how crucial a good headline is. It needs to grab attention and get people reading, […]

A lot is made of how important it is for your website to be ranked at number one for your chosen search terms or keywords but let’s be honest, getting your website to the Google top spot is a competitive area with everyone trying to rank well. In reality, the top rankings (the ones in the pale box at the […]

I’ve mentioned this on my Facebook page before but, just down the road from my house, there’s a new shop with a shop-front that stumps me every time I walk past. For the life of me, I can’t figure out what the shop sells. The chaotic appearance is so overwhelming, I don’t think I’ll ever muster the energy to push […]