Whether or not we should all be adding FAQs pages to our websites is a matter of often fierce debate with convincing arguments in both the For and Against camps. My website currently has an FAQs page. Honestly, it wasn’t something I gave much thought to at the time – it just seemed like the right thing to have a […]

If you’re looking for a way to stand out from your competitors and connect with customers, then snail mail could be your answer. Earlier this week, the drop of mail through the letterbox happened to coincide my 11o’clock trip from the attic to the kitchen for a mid-morning cuppa. I felt a flutter of excitement at seeing a handwritten, lime […]

                            Last week, I was given the challenge of keeping an acknowledgement diary (similar to a ‘gratitude’ diary) with the aim of making me pause and recognise successes as well as challenges. As someone who is highly self-critical, I can’t tell you how far outside of my comfort […]

Over the past few weeks, I have been marvelling at the power of testimonials, social proof and word of mouth recommendations to sell a product. Loom bands. If you’re a parent to a child between the ages of six and eleven, I’m sure you know what I mean. If you have no idea what I’m talking about, don’t worry, you’ll […]

Earlier this week, I was doing some competitors’ research for a client, looking at what the top ranking sites for a particular search term did well and what they could improve. As I sat there making notes, I realised that despite ranking in the top five on page one of Google, three of the five main competitors did not have what […]

Do you sell your time for money, perhaps because you’re a coach, a consultant, a therapist or trainer? The problem – as I’m sure you know from personal experience – is that when you trade time for money, you very quickly reach a ceiling on what you can earn unless you put in longer hours or keep increasing your prices. […]

Have you looked at your About page on your website recently? Does it tell your story and connect with your customers or does it leave you feeling a bit cold about your own business? Do you even have an About page? There’s no doubt about it, About pages are incredibly hard to get right. Too often, businesses bang on about […]

Earlier today, I was talking to a new client about the Home page of her website, which she knew needed changing because of its high bounce rate and lack of engagement. She admitted to being baffled – why aren’t people staying on the site? Why isn’t she inundated with enquiries? She understood she is probably too close to see the […]

How to write a call to action that converts

Whenever you run a new campaign or promotion, one of your biggest challenges is getting people to click through to your landing page to sign up or buy. Creating a strong call to action is imperative but (as I know from experience) it can be easier said than done. So, what does make an effective call to action? I’ve put together […]

Earlier this week, I was painting with my boys. As I dipped my paint brush into a fresh jar of water to wash it, my five-year-old commented that just one little drop of colour had turned the water orange. It got us talking about little things that can make a big difference (I won’t repeat the conversation about yellow snow!). […]