FAQs page or no FAQs page? That is the question!

Whether or not we should all be adding FAQs pages to our websites is a matter of often fierce debate with convincing arguments in both the For and Against camps. My website currently has an FAQs page. Honestly, it wasn’t something I gave much thought to at the time –...

Testimonials and the power of social proof

Over the past few weeks, I have been marvelling at the power of testimonials, social proof and word of mouth recommendations to sell a product. Loom bands. If you’re a parent to a child between the ages of six and eleven, I’m sure you know what I mean. If...