If you’re looking for a way to stand out from your competitors and connect with customers, then snail mail could be your answer. Earlier this week, the drop of mail through the letterbox happened to coincide my 11o’clock trip from the attic to the kitchen for a mid-morning cuppa. I felt a flutter of excitement at seeing a handwritten, lime […]

I’ve been promising to write a blog about split testing for ages, so now I’m finally biting the bullet. I’ll admit, I’m not a split testing expert by any means but I’m certainly a convert. What is split testing? Forgive me if you’re already an old hand at split testing. Just in case you’re not, I like the definition given […]

Your website is one of your most powerful marketing tools. It gives you the opportunity to communicate your brand, products and services in a clear tone of voice to your ideal customers. You can use it to raise your profile, build your reputation and engage with customers. However, get it wrong and your website could be losing you business. Here […]

A well thought out landing page can be one of the most powerful tools at your disposal when it comes to converting leads to sales online. However, many businesses fail to use landing pages effectively, if at all. What is a landing page? Wikipedia defines a landing page as ‘a single web page that appears in response to clicking on […]