Is having a business blog on your ‘to do’ list? Perhaps you’re worried about where to start or still on the fence about whether a blog would be right for your business? You can read more about why I think it pays to blog here. It can be nerve-wracking to start blogging for the first time. Will anyone want to […]

I’ve mentioned this on my Facebook page before but, just down the road from my house, there’s a new shop with a shop-front that stumps me every time I walk past. For the life of me, I can’t figure out what the shop sells. The chaotic appearance is so overwhelming, I don’t think I’ll ever muster the energy to push […]

As human beings, we love nothing more than a good story. Throughout history, we have built our societies around a rich oral tradition, as well as the power of the written word. We tell stories to connect with others, to make sense of our journey through life, to share our knowledge – good and bad – as well as to […]

Ssshhh…do you want to know a copywriting secret? The single most important thing that you can do to make sure that your copy speaks to your customers is to understand exactly who they are. When I work with a client, I always ask them to describe their ideal client to me – this is the person that is a perfect […]