Copywriting lessons from the fracture clinic

Copywriting lessons from the fracture clinic

It’s been far too long since I last posted an article on this blog, a realisation that has been looming large at the front of my mind for a while now. To be honest, life has been a bit of a rollercoaster over the past few months with one thing or another. Despite my...

Are you struggling to write for your ideal customer?

A couple of weeks ago I sent a survey to my newsletter subscribers asking them what topics they’d like to read more about on this blog. One topic that came up with a resounding ‘Help!’ was writing for your ideal customer. The ‘ideal customer’ is a tough concept to...