Earlier this week, I was doing some competitors’ research for a client, looking at what the top ranking sites for a particular search term did well and what they could improve. As I sat there making notes, I realised that despite ranking in the top five on page one of Google, three of the five main competitors did not have what […]

I’ve been promising to write a blog about split testing for ages, so now I’m finally biting the bullet. I’ll admit, I’m not a split testing expert by any means but I’m certainly a convert. What is split testing? Forgive me if you’re already an old hand at split testing. Just in case you’re not, I like the definition given […]

Earlier this week, I was painting with my boys. As I dipped my paint brush into a fresh jar of water to wash it, my five-year-old commented that just one little drop of colour had turned the water orange. It got us talking about little things that can make a big difference (I won’t repeat the conversation about yellow snow!). […]

So, last week included Halloween but in our house, it was a two-week half-term of horrors thanks to a nasty stomach bug that made its presence known, night and day. The challenges of being a work at home parent well and truly came to the fore, including finding time to blog, do my newsletter and keep up with social media. […]

I know that there are times when you’re faced with writing your own copy, perhaps because you don’t feel you can afford to outsource it (although you’d be amazed by how affordable it can be) or because it’s particularly close to your heart and something you want to write. I also know – because lots of you tell me via […]

When you’re busy running a business, it can be hard to find time to blog, despite your best intentions. Even though we’re repeatedly told that content is king, and fresh content is the most majestic of kings, I bet there are a thousand and one other things that can zap your time every day and push writing powerful blog articles […]

If you’re looking for ways to make your website copy more engaging, I’ve put together some simple hints and tips about writing for the web. Website copy has three main functions: It needs to grab attention Entice people to stay on your site Make readers want to buy from you Writing for the web certainly presents some challenges. Figures suggest […]

Did you know that while eight out of ten people will read headline copy, only two out of ten will read the rest? I remember my jaw hitting the ground when I first read this figure early in my copywriting career. I realised then just how crucial a good headline is. It needs to grab attention and get people reading, […]