The evolution of guest blogging

I’ve been watching the debate about guest blogging with interest for a while now, not because I tend to feature or write a lot of guest blogs but because it’s an issue that’s going to affect a lot of my clients in one way or another. Also, I do think that high quality posts from expert contributors have merit in […]

As Christmas hurtles towards us in a flurry of wrapping paper, panic buying and sparkly decorations, I imagine you feel as though you’re juggling even more balls than usual. I know I do. The lovely Lis McGuire of Giraffe CVs, who wrote a recent guest blog for me, asked a great question on my Facebook page this week: “When you […]

Running your own business is a rollercoaster ride, especially in the early years when every day seems to bring new challenges. When you’re working hard to establish your name and reputation, there can be days when you feel overwhelmed and other days when business seems achingly slow. If you feel as though you’re waiting for the phone to ring or […]

So, last week included Halloween but in our house, it was a two-week half-term of horrors thanks to a nasty stomach bug that made its presence known, night and day. The challenges of being a work at home parent well and truly came to the fore, including finding time to blog, do my newsletter and keep up with social media. […]

This week, I’m delighted to introduce a guest blog by the multi-talented designer, virtual assistant and business coach, Chichi Eruchalu of Kanso Creative. In this blog, Chichi looks at five key areas you should focus on when designing your blog to make it more appealing to visitors. I hope you enjoy it. Emma x   While I believe that having good content […]

This week, I’m delighted to introduce a guest blog by the very talented Lis McGuire of Giraffe CVs. I hope you enjoy it. x As a writer myself, I never really considered hiring the services of a copywriter, until I met Emma Heasman, that is.  My thought process had always been that it would be a Downton Abbey-style extravagance to […]

On my Facebook page last week, I asked what small business owners struggle with when it comes to copywriting, and ‘how to write a guest blog’ was one of the topics that came up. Why write a guest blog? Guest blogs have a number of benefits for you as the guest blog writer, as well as the host of the […]