I’m working on a few ebooks for different customers at the moment, so I’ve been involved in several similar conversations about what makes content desirable. I think there are three essential ingredients:   1. Desirable content makes people feel good Life can be pretty hectic and these days, as well as the demands of our everyday lives, there’s the noise of […]

I’ve been promising to write a blog about split testing for ages, so now I’m finally biting the bullet. I’ll admit, I’m not a split testing expert by any means but I’m certainly a convert. What is split testing? Forgive me if you’re already an old hand at split testing. Just in case you’re not, I like the definition given […]

I know you’re busy with a thousand and one things on your to-do list. Although I don’t want to add to the pressure you’re under, I want to share with you why checking data and metrics should be part of your weekly routine if you want to know how your copy is performing. Many businesses take a ‘write it and […]

Running your own business is a rollercoaster ride, especially in the early years when every day seems to bring new challenges. When you’re working hard to establish your name and reputation, there can be days when you feel overwhelmed and other days when business seems achingly slow. If you feel as though you’re waiting for the phone to ring or […]

Do you sometimes take a ‘spray and pray’ approach to your marketing, aiming at no-one in particular and hoping that if you throw enough balls one of them will hit a coconut? How do you know what you’re doing is working if you don’t measure its success? It’s worth taking some time out once a week to have a quick […]

Your website is one of your most powerful marketing tools. It gives you the opportunity to communicate your brand, products and services in a clear tone of voice to your ideal customers. You can use it to raise your profile, build your reputation and engage with customers. However, get it wrong and your website could be losing you business. Here […]

In last week’s blog, I talked about the value of e-newsletters for building relationships with your customers, creating warm leads and driving repeat traffic to your website. This week, I want you to consider how a free ebook, report or white paper on your website could be a great lead magnet for your business. A lot of people I’ve spoken […]

Do you send out a regular e-newsletter to your customers, even if it’s just once a month? If not, what’s holding you back? Is it lack of time, lack of content or lack of confidence? E-newsletters can be in incredibly powerful tool – more so even than your blog or social media – for creating warm leads and getting in […]