How to write a call to action that converts

Whenever you run a new campaign or promotion, one of your biggest challenges is getting people to click through to your landing page to sign up or buy. Creating a strong call to action is imperative but (as I know from experience) it can be easier said than done. So, what does make an effective call to action? I’ve put together […]

This week, I’m delighted to introduce a guest blog by the multi-talented designer, virtual assistant and business coach, Chichi Eruchalu of Kanso Creative. In this blog, Chichi looks at five key areas you should focus on when designing your blog to make it more appealing to visitors. I hope you enjoy it. Emma x   While I believe that having good content […]

Print is dead! Long live print! For a long time now, there’s been talk about the demise of print, especially print marketing materials. After all, websites and digital media are quick and easy to update without the associated costs of making changes to a printed brochure or leaflet. Certainly, when I started my copywriting career, it was all about print. […]

Creating a brand isn’t just about getting the visuals right. The words you use and the tone of voice in your copy should also reflect and complement your brand identity, so that your customers are better able to pick your voice out from the crowd. Below, I’ve put together my top tips for creating a copywriting tone of voice: 1. […]

Do you worry that you don’t know how to brief a copywriter, designer or other creative? Perhaps the thought leaves you cold with panic? What do you say? What do you want to do? Aarrgghh, does it all feel a little daunting? You may have a vague idea about what you want to achieve – e.g. more of your ideal […]

A lot is made of how important it is for your website to be ranked at number one for your chosen search terms or keywords but let’s be honest, getting your website to the Google top spot is a competitive area with everyone trying to rank well. In reality, the top rankings (the ones in the pale box at the […]

I’ve mentioned this on my Facebook page before but, just down the road from my house, there’s a new shop with a shop-front that stumps me every time I walk past. For the life of me, I can’t figure out what the shop sells. The chaotic appearance is so overwhelming, I don’t think I’ll ever muster the energy to push […]

Copy v. design – for many people, it poses the same dilemma as the age-old chicken and egg debate. Which should come first? Which is more important? Can you get away with poor copy as long as the design looks great? Can compelling copy close a sale even if it’s poorly presented? If yours is a small business with a limited […]