This week’s blog is on a very personal topic. I hope you don’t mind indulging me. On Sunday 8th December, I’ll be celebrating an anniversary that I never dreamed I’d reach – ten years in business. It’s not that I didn’t have ambition for the future back in 2003 but I was in a place in my life and my […]

I know you’re busy with a thousand and one things on your to-do list. Although I don’t want to add to the pressure you’re under, I want to share with you why checking data and metrics should be part of your weekly routine if you want to know how your copy is performing. Many businesses take a ‘write it and […]

This week, I’m delighted to introduce a guest blog by the very talented Lis McGuire of Giraffe CVs. I hope you enjoy it. x As a writer myself, I never really considered hiring the services of a copywriter, until I met Emma Heasman, that is.  My thought process had always been that it would be a Downton Abbey-style extravagance to […]

Interview with a freelance copywriter

Last week, I was delighted to be one of several freelance copywriters to be interviewed for an article on the IdeasTap website. IdeasTap is an arts charity that helps young, creative people break into their chosen careers; the article was about corporate copywriting. As the writer, John Nugent, was only able to use a few of the quotes, he suggested […]

Have you ever been at a party and found yourself looking for the nearest escape route while the resident bore (and there always is one) bangs on about their latest accomplishments without once trying to actively engage you in the conversation? After all, shouldn’t you be grateful that they’re letting you bask in their reflected glory?! We’ve all been there. […]

A lot is made of how important it is for your website to be ranked at number one for your chosen search terms or keywords but let’s be honest, getting your website to the Google top spot is a competitive area with everyone trying to rank well. In reality, the top rankings (the ones in the pale box at the […]

Copywriting that sells is copywriting that connects with readers on a level beyond facts and features. It focuses on benefits and appeals on an emotional level. It’s aspirational, inspirational, packed full of promise and written in a language that the reader inherently recognises and understands. What do I mean by this? Let’s take my own business as an example. One […]

In the past six months, I’ve written copy for 31 new clients, all of whom represent small businesses. Very early on in our working relationship, typically during the enquiry stage, nearly every one of those soon-to-be clients has asked me, ‘So, what happens next?’ It struck me that working with a freelance copywriter for the first time can feel like […]

Have you ever stopped to think about why you’re in the business you’re in? What is it about it that gets you out of bed in the morning? Do your customers know how you feel? Do you talk about your business in terms of why you do what you do, instead of what and how? The reason I ask is […]

To use your website and social media platforms effectively, you need to be visible – to your customers and to the search engines. Why fresh content matters You might have heard about Google Panda and Google Penguin – these were algorithm updates to Google, in 2011 and 2012 respectively, that meant websites could no longer get away with cheating their […]