Copywriting that sells is copywriting that connects with readers on a level beyond facts and features. It focuses on benefits and appeals on an emotional level. It’s aspirational, inspirational, packed full of promise and written in a language that the reader inherently recognises and understands. What do I mean by this? Let’s take my own business as an example. One […]

In the past six months, I’ve written copy for 31 new clients, all of whom represent small businesses. Very early on in our working relationship, typically during the enquiry stage, nearly every one of those soon-to-be clients has asked me, ‘So, what happens next?’ It struck me that working with a freelance copywriter for the first time can feel like […]

If you run an established company, when was the last time you thought about your brand and what it says about your business? When you started out, did you create your brand consciously or make it up as you went along? If you’re just starting out, have you managed to define the brand you want to build? Are you even […]

Have you ever stopped to think about why you’re in the business you’re in? What is it about it that gets you out of bed in the morning? Do your customers know how you feel? Do you talk about your business in terms of why you do what you do, instead of what and how? The reason I ask is […]

To use your website and social media platforms effectively, you need to be visible – to your customers and to the search engines. Why fresh content matters You might have heard about Google Panda and Google Penguin – these were algorithm updates to Google, in 2011 and 2012 respectively, that meant websites could no longer get away with cheating their […]

There are good writing days and bad writing days; days when the creative juices are flowing like bacchanalian wine and days when you would be excused for thinking that your creativity had emigrated to sunnier climes. So, what can you do to get over writer’s block when it strikes? Here are my top seven sure-fire ways to get the copy […]

Today has been a good day. I woke up feeling focused, hyper-efficient and buzzing with thoughts and ideas just waiting to be turned into clients’ blogs. I only turned Facebook on during designated break times. I checked my emails first thing, at lunchtime and this evening. I hit every deadline I had set myself. I love days like today. Now, […]