Following on from last week’s article about guest blogging, I am delighted to feature a guest blog from Dilyana Kotomanova, who is a freelance content writer and social media marketer who recently launched her own blog, the Online Marketing Guide. Here, Dilyana talks about her top tips for establishing your brand on social media.   Are you finding it a […]

Have you looked at your About page on your website recently? Does it tell your story and connect with your customers or does it leave you feeling a bit cold about your own business? Do you even have an About page? There’s no doubt about it, About pages are incredibly hard to get right. Too often, businesses bang on about […]

This week, I’m delighted to introduce a guest blog by the multi-talented designer, virtual assistant and business coach, Chichi Eruchalu of Kanso Creative. In this blog, Chichi looks at five key areas you should focus on when designing your blog to make it more appealing to visitors. I hope you enjoy it. Emma x   While I believe that having good content […]

Your website is one of your most powerful marketing tools. It gives you the opportunity to communicate your brand, products and services in a clear tone of voice to your ideal customers. You can use it to raise your profile, build your reputation and engage with customers. However, get it wrong and your website could be losing you business. Here […]

Creating a brand isn’t just about getting the visuals right. The words you use and the tone of voice in your copy should also reflect and complement your brand identity, so that your customers are better able to pick your voice out from the crowd. Below, I’ve put together my top tips for creating a copywriting tone of voice: 1. […]

Do you worry that you don’t know how to brief a copywriter, designer or other creative? Perhaps the thought leaves you cold with panic? What do you say? What do you want to do? Aarrgghh, does it all feel a little daunting? You may have a vague idea about what you want to achieve – e.g. more of your ideal […]

Does search engine optimisation leave you flummoxed and overwhelmed? For small business owners, SEO can feel like quicksand under your feet – just when you feel you’ve got a handle on what to do, the ground shifts beneath you. Google’s latest change in algorithm – Penguin 2.0 – was released on 22nd May 2013 and continues Google’s efforts to reduce […]

Copywriting that sells is copywriting that connects with readers on a level beyond facts and features. It focuses on benefits and appeals on an emotional level. It’s aspirational, inspirational, packed full of promise and written in a language that the reader inherently recognises and understands. What do I mean by this? Let’s take my own business as an example. One […]

If you run an established company, when was the last time you thought about your brand and what it says about your business? When you started out, did you create your brand consciously or make it up as you went along? If you’re just starting out, have you managed to define the brand you want to build? Are you even […]

Have you ever stopped to think about why you’re in the business you’re in? What is it about it that gets you out of bed in the morning? Do your customers know how you feel? Do you talk about your business in terms of why you do what you do, instead of what and how? The reason I ask is […]