It probably won’t come as a surprise that I love writing in all its forms. As a child, I loved nothing more than to write stories, plays, poetry – I experimented with words, threw caution to the wind, let sounds roll from my tongue on to the paper with no preconceived ideas about how the words should fall together. Sometimes […]

Essentially, my job as a copywriter is to use language to persuade people they need to sign up to a mailing list, buy a product or use a service. I know all about using words that create urgency and taking the fear away by giving reassurance. Still, I’ve realised that my children could teach the most experienced copywriter a thing […]

Getting it done

For a while now, I’ve been guilty of living by the old adage, ‘Do as I say, not as I do’. While reminding my clients how important it is to be consistent in their marketing efforts and to add fresh content packed full of value to their website, I haven’t been listening to my own advice because, of course, paying clients […]

No time to blog? I can help.

Having a blog on your website can play a number of important roles for your business. It can be a powerful tool for communicating with your customers and creating a two-way relationship. By talking about the issues that keep them awake at night, topics that are shaping your industry right now or offering solutions for common problems, you can place yourself […]

Ssshhh…do you want to know a copywriting secret? The single most important thing that you can do to make sure that your copy speaks to your customers is to understand exactly who they are. When I work with a client, I always ask them to describe their ideal client to me – this is the person that is a perfect […]