So, you’ve worked long and hard on a new blog post. You’ve gone outside of your comfort zone, bared your soul, written like a person possessed as you’ve poured your passion into every word. You’ve silenced or at least ignored those pesky gremlins inside your head that tell you that you can’t write or that you don’t have anything to […]

There’s no getting away from it. You’re busy. Your customers are busy. We’re all in danger of suffering information overload thanks to the staggering deluge of articles published online every single minute of the day. If you’re going to the effort of writing a blog, it’s essential that it gets heard above the noise and engages the reader; otherwise you’re […]

Update (30/08/14): On 29th August 2014, Google announced the end of Google Authorship, which makes the content in the article below out of date. I’ll be blogging about this topic on Tuesday 2nd September, so watch this space.   This week I was talking to a new client when he explained that there were three reasons he’d picked me from all the […]

Running your own business is a rollercoaster ride, especially in the early years when every day seems to bring new challenges. When you’re working hard to establish your name and reputation, there can be days when you feel overwhelmed and other days when business seems achingly slow. If you feel as though you’re waiting for the phone to ring or […]

So, last week included Halloween but in our house, it was a two-week half-term of horrors thanks to a nasty stomach bug that made its presence known, night and day. The challenges of being a work at home parent well and truly came to the fore, including finding time to blog, do my newsletter and keep up with social media. […]

This week, I’m delighted to introduce a guest blog by the multi-talented designer, virtual assistant and business coach, Chichi Eruchalu of Kanso Creative. In this blog, Chichi looks at five key areas you should focus on when designing your blog to make it more appealing to visitors. I hope you enjoy it. Emma x   While I believe that having good content […]

When you’re busy running a business, it can be hard to find time to blog, despite your best intentions. Even though we’re repeatedly told that content is king, and fresh content is the most majestic of kings, I bet there are a thousand and one other things that can zap your time every day and push writing powerful blog articles […]

Did you know that while eight out of ten people will read headline copy, only two out of ten will read the rest? I remember my jaw hitting the ground when I first read this figure early in my copywriting career. I realised then just how crucial a good headline is. It needs to grab attention and get people reading, […]

To use your website and social media platforms effectively, you need to be visible – to your customers and to the search engines. Why fresh content matters You might have heard about Google Panda and Google Penguin – these were algorithm updates to Google, in 2011 and 2012 respectively, that meant websites could no longer get away with cheating their […]

I’ve mentioned this on my Facebook page before but, just down the road from my house, there’s a new shop with a shop-front that stumps me every time I walk past. For the life of me, I can’t figure out what the shop sells. The chaotic appearance is so overwhelming, I don’t think I’ll ever muster the energy to push […]