I know that there are times when you’re faced with writing your own copy, perhaps because you don’t feel you can afford to outsource it (although you’d be amazed by how affordable it can be) or because it’s particularly close to your heart and something you want to write. I also know – because lots of you tell me via […]

When you’re busy running a business, it can be hard to find time to blog, despite your best intentions. Even though we’re repeatedly told that content is king, and fresh content is the most majestic of kings, I bet there are a thousand and one other things that can zap your time every day and push writing powerful blog articles […]

On my Facebook page last week, I asked what small business owners struggle with when it comes to copywriting, and ‘how to write a guest blog’ was one of the topics that came up. Why write a guest blog? Guest blogs have a number of benefits for you as the guest blog writer, as well as the host of the […]

Does search engine optimisation leave you flummoxed and overwhelmed? For small business owners, SEO can feel like quicksand under your feet – just when you feel you’ve got a handle on what to do, the ground shifts beneath you. Google’s latest change in algorithm – Penguin 2.0 – was released on 22nd May 2013 and continues Google’s efforts to reduce […]

Today, I wanted to write a different kind of blog. My oldest child’s birthday this week has made me nostalgic and I’ve been thinking about my experience as a work from home mum; something I wanted to share because I know a lot of my clients are juggling businesses with family life too. Becoming a freelance copywriter In December, it will […]

Copywriting that sells is copywriting that connects with readers on a level beyond facts and features. It focuses on benefits and appeals on an emotional level. It’s aspirational, inspirational, packed full of promise and written in a language that the reader inherently recognises and understands. What do I mean by this? Let’s take my own business as an example. One […]

To use your website and social media platforms effectively, you need to be visible – to your customers and to the search engines. Why fresh content matters You might have heard about Google Panda and Google Penguin – these were algorithm updates to Google, in 2011 and 2012 respectively, that meant websites could no longer get away with cheating their […]

There are good writing days and bad writing days; days when the creative juices are flowing like bacchanalian wine and days when you would be excused for thinking that your creativity had emigrated to sunnier climes. So, what can you do to get over writer’s block when it strikes? Here are my top seven sure-fire ways to get the copy […]

Today has been a good day. I woke up feeling focused, hyper-efficient and buzzing with thoughts and ideas just waiting to be turned into clients’ blogs. I only turned Facebook on during designated break times. I checked my emails first thing, at lunchtime and this evening. I hit every deadline I had set myself. I love days like today. Now, […]

Is having a business blog on your ‘to do’ list? Perhaps you’re worried about where to start or still on the fence about whether a blog would be right for your business? You can read more about why I think it pays to blog here. It can be nerve-wracking to start blogging for the first time. Will anyone want to […]