So, you’ve worked long and hard on a new blog post. You’ve gone outside of your comfort zone, bared your soul, written like a person possessed as you’ve poured your passion into every word. You’ve silenced or at least ignored those pesky gremlins inside your head that tell you that you can’t write or that you don’t have anything to […]

The end of Google Authorship

On  28th August, Google announced the end of Google Authorship, confirming that it would no longer be shown or have special value in terms of ranking or authority in search engine results pages (SERPs). In a Google+ post, Google’s Webmaster Trends Analyst at Google Switzerland, John Mueller wrote: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and […]

There’s no getting away from it. You’re busy. Your customers are busy. We’re all in danger of suffering information overload thanks to the staggering deluge of articles published online every single minute of the day. If you’re going to the effort of writing a blog, it’s essential that it gets heard above the noise and engages the reader; otherwise you’re […]

The evolution of guest blogging

I’ve been watching the debate about guest blogging with interest for a while now, not because I tend to feature or write a lot of guest blogs but because it’s an issue that’s going to affect a lot of my clients in one way or another. Also, I do think that high quality posts from expert contributors have merit in […]

2013 blog roundup

This week, I’m facing the common dilemma of a work at home parent – juggling business with having a poorly child off school and in need of cuddles. So I’m afraid my planned blog for this week has had to take a back seat while I prioritise my grumpy boy and client work. Instead, in true sitcom flashback episode-style (without […]

As Christmas hurtles towards us in a flurry of wrapping paper, panic buying and sparkly decorations, I imagine you feel as though you’re juggling even more balls than usual. I know I do. The lovely Lis McGuire of Giraffe CVs, who wrote a recent guest blog for me, asked a great question on my Facebook page this week: “When you […]

I know you’re busy with a thousand and one things on your to-do list. Although I don’t want to add to the pressure you’re under, I want to share with you why checking data and metrics should be part of your weekly routine if you want to know how your copy is performing. Many businesses take a ‘write it and […]

Do you know your meta descriptions from your alt tags or is search engine optimisation (SEO) still something of a mystery to you? Several of my clients have mentioned recently that SEO leaves them bothered, bewildered and confused. So, this week, we’re going back to basics for SEO 101. SEO 101 #1. What is a title tag? Some would argue […]

So, last week included Halloween but in our house, it was a two-week half-term of horrors thanks to a nasty stomach bug that made its presence known, night and day. The challenges of being a work at home parent well and truly came to the fore, including finding time to blog, do my newsletter and keep up with social media. […]

This week, I’m delighted to introduce a guest blog by the very talented Lis McGuire of Giraffe CVs. I hope you enjoy it. x As a writer myself, I never really considered hiring the services of a copywriter, until I met Emma Heasman, that is.  My thought process had always been that it would be a Downton Abbey-style extravagance to […]