It’s been far too long since I last posted an article on this blog, a realisation that has been looming large at the front of my mind for a while now. To be honest, life has been a bit of a rollercoaster over the past few months with one thing or another. Despite my best intentions – I LOVE writing […]

So, you’ve worked long and hard on a new blog post. You’ve gone outside of your comfort zone, bared your soul, written like a person possessed as you’ve poured your passion into every word. You’ve silenced or at least ignored those pesky gremlins inside your head that tell you that you can’t write or that you don’t have anything to […]

The end of Google Authorship

On  28th August, Google announced the end of Google Authorship, confirming that it would no longer be shown or have special value in terms of ranking or authority in search engine results pages (SERPs). In a Google+ post, Google’s Webmaster Trends Analyst at Google Switzerland, John Mueller wrote: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and […]

There’s no getting away from it. You’re busy. Your customers are busy. We’re all in danger of suffering information overload thanks to the staggering deluge of articles published online every single minute of the day. If you’re going to the effort of writing a blog, it’s essential that it gets heard above the noise and engages the reader; otherwise you’re […]

With so much information available about search engine optimisation, as well as lots of conflicting advice, it can feel as though SEO is an unfathomable mystery outside of the reach of small businesses. In fact, I think Google’s ongoing efforts to improve the quality of search engine results pages (SERPs) are actually making it easier for small businesses to be […]

The evolution of guest blogging

I’ve been watching the debate about guest blogging with interest for a while now, not because I tend to feature or write a lot of guest blogs but because it’s an issue that’s going to affect a lot of my clients in one way or another. Also, I do think that high quality posts from expert contributors have merit in […]

Update (30/08/14): On 29th August 2014, Google announced the end of Google Authorship, which makes the content in the article below out of date. I’ll be blogging about this topic on Tuesday 2nd September, so watch this space. If you have Google Authorship set up for the sites to which you regularly contribute blog articles, you may have noticed over the […]

Earlier this week, I was painting with my boys. As I dipped my paint brush into a fresh jar of water to wash it, my five-year-old commented that just one little drop of colour had turned the water orange. It got us talking about little things that can make a big difference (I won’t repeat the conversation about yellow snow!). […]

2013 blog roundup

This week, I’m facing the common dilemma of a work at home parent – juggling business with having a poorly child off school and in need of cuddles. So I’m afraid my planned blog for this week has had to take a back seat while I prioritise my grumpy boy and client work. Instead, in true sitcom flashback episode-style (without […]

As Christmas hurtles towards us in a flurry of wrapping paper, panic buying and sparkly decorations, I imagine you feel as though you’re juggling even more balls than usual. I know I do. The lovely Lis McGuire of Giraffe CVs, who wrote a recent guest blog for me, asked a great question on my Facebook page this week: “When you […]