Copywriting lessons from the fracture clinic

Copywriting lessons from the fracture clinic

It’s been far too long since I last posted an article on this blog, a realisation that has been looming large at the front of my mind for a while now. To be honest, life has been a bit of a rollercoaster over the past few months with one thing or another. Despite my...

Why people aren’t reading your amazing content

So, you’ve worked long and hard on a new blog post. You’ve gone outside of your comfort zone, bared your soul, written like a person possessed as you’ve poured your passion into every word. You’ve silenced or at least ignored those pesky gremlins inside your head that...

7 blogging mistakes that are bad for business

There’s no getting away from it. You’re busy. Your customers are busy. We’re all in danger of suffering information overload thanks to the staggering deluge of articles published online every single minute of the day. If you’re going to the effort of writing a blog,...

The evolution of guest blogging

I’ve been watching the debate about guest blogging with interest for a while now, not because I tend to feature or write a lot of guest blogs but because it’s an issue that’s going to affect a lot of my clients in one way or another. Also, I do think that...