Nottingham High School is one of the leading independent schools in the Midlands. I have worked with the school’s marketing department since 2009 to write a twice-yearly newsletter aimed at the wider school community, i.e. parents, governors, Old Nottinghamians (alumni) and friends of Nottingham High School. This ‘Connect’ newsletter is a six-page A4 full colour newsletter that highlights news stories of interest and importance from across the infant, junior and senior levels of the school. It is an important relationship-building and communications tool.
Before writing the newsletter, I typically spend one or two short days on site, interviewing staff members about each of the proposed articles. This gives me a chance to meet people face-to-face, ask questions and see developments for myself. With this information, I am able to go away and draft the newsletter, which then has to be approved by various members of staff. The newsletter name was chosen from a list of more than 50 options that I presented in 2009. My familiarity with the project means that I am able to hit the ground running every time I go into the school.
Through my work and this project and because of the work I had completed for John Ferneley College, I was asked to write the copy for Nottingham High School’s Sixth Form section of the school website in 2011.Filters: Brand names, Education copywriting, Newsletters, Offline marketing, Prospectus, Websites