Client: H&P Design (on behalf of Shine Dental Care)

Shine Dental Care in Mansfield came to H&P when they wanted a new website that better reflected what makes the practice different from its competitors. I was given the brief to create copy that was professional, attractive to the over 45s, and warm in tone. This is a high end private dental practice offering a number of general, cosmetic and restorative dental services. Patients benefit from excellent customer service, a brand new practice setting, state-of-the-art technology and pain-free dentistry. In addition, there is ample on site parking, a comfortable waiting area and the practice is based in a convenient location. Part of my brief was to write with certain keywords in mind – for example, dental implants in Mansfield – and the site has continued to achieve high page one listings on the major search engines for its key search terms.

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