Client: H&P Design (on behalf of York Place Dental)

When H&P gave me the brief for the York Place Dental website copy, the priority was to create a professional but approachable tone. The new owner had completely refurbished this once-traditional practice and the website needed to reflect its new direction and modern approach. Most importantly, the practice an oasis of calm in Carisle. Patients need to feel cared for and respected as an individual. The practice boasts state-of-the-art facilities and a wide range of cosmetic and general dentistry services.

The warm language used throughout the website reflects the supportive, long-term relationship that the practice is seeking to nurture with its patients. As the copy communicates, the emphasis is on putting the patient first and speaking to them as an equal. You can visit the York Place Dental website to read the copy for yourself.

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