This week, I’m delighted to introduce a guest blog by the very talented Lis McGuire of Giraffe CVs. I hope you enjoy it. x
As a writer myself, I never really considered hiring the services of a copywriter, until I met Emma Heasman, that is. My thought process had always been that it would be a Downton Abbey-style extravagance to outsource something I can surely do myself!
What changed my mind?
I first came across Emma via a shared online social networking group. It was her link to a blog she had written on the three pillars of SEO that caught my attention, and before I knew it I was hooked. The article spoke to my needs as a business owner, the copy was very readable, the tone reassuring and outlined clear issues and actionable solutions. One of the things that really impressed me was how scannable the blog post was – the structure was very clear and Emma’s use of headings and subheadings made it a very easy read. Not a single yawn.
What could a freelance copywriter do for me?
This is my 10th year in business and I celebrated by treating my customers and myself to a brand new website. With this new website came the commitment to write a regular blog. The purpose of the blog is to reach out to and engage with my customers, position myself as an expert in my field and attract new visitors to my website by publishing relevant and high-ranking articles which ultimately attract clicks.
I love writing, but the blog filled me with a sense of dread. Worries were coming think and fast: What will I write about every week? Will it be interesting to my target client? How can I make sure it is scannable enough for people to read it? Will anyone read my blog? Will my articles be optimised for SEO?
A much needed sanity check
There’s no doubt about it – writing your own blog can be daunting. A fresh pair of eyes can make all the difference when you, the writer, can’t see the wood from the trees.
I was excited by the blog topics that I had chosen and there was no problem with the words flowing. I was just a little concerned that I was going to make a fool of myself by publishing nonsense. So I asked Emma to proof read a couple of the blogs I had developed prior to posting them.
Emma didn’t change anything that didn’t need changing, but added value by improving the structure and breaking up the content. Plus, knowing someone had checked and liked my work was a big confidence boost. Here’s what she said:
“As promised, I’ve been through your blog post and have tracked some suggested amendments. To be honest, I love your writing style and find it hard to comment or improve upon what I consider to be wonderful writing. However, I have added some changes, most of which emphasise certain important points. I have also tried to break up the copy with sub headings to make it easy to skim read too.”
Emma has written two blogs for my site so far. The first I asked her to develop from some guidance notes I put together. I had made a start, but wanted an expert finish. The second blog I had in mind was quite technical, and I have to confess I didn’t give Emma lots of guidance. The results are fantastic.
Saving precious time
As business gets busier, I would like Emma to write more regular articles for my blog. Although I have lots of ideas, and enjoy writing, passing the task of writing my blog to a trusted pair of hands makes common sense. I can progress my core business, safe in the knowledge that Emma will get it right. That’s not to say that I won’t continue to write myself, but using a freelance copywriter will take the pressure off whilst enabling me to publish a high quality, regular blog that visitors can depend upon week on week.
A final thought
I think it’s important to write your own blog, but there’s nothing wrong with getting a helping hand from a professional. So here’s a challenge. Why not visit my blog today and see if you can work out which blogs Emma wrote for me? I’m not sure that you will be able to and that’s testimony to a job well done.