Getting it done

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DreamsFor a while now, I’ve been guilty of living by the old adage, ‘Do as I say, not as I do’. While reminding my clients how important it is to be consistent in their marketing efforts and to add fresh content packed full of value to their website, I haven’t been listening to my own advice because, of course, paying clients come first.

However, these last couple of weeks have seen me become a woman on a mission. I’ve decided to listen to my own advice and replace my old website with one that better reflects my copywriting services. It’s been a learning curve because web designer I am not. However, here it is – live and good to go. There might be some kinks to iron out along the way and I may change my mind about what works and what doesn’t once I start reviewing the data from Google Analytics but I’ve realised that it’s okay to fine tune things as I go along. In fact, it’s incredibly important to keep your website evolving and changing to keep up with Google’s latest updates.

I’d like to thank you for stopping by and reading this post. I’ll be featuring a new blog post every week, packed full of advice and ideas about making the most of your copy, so I’ll hope you’ll bookmark this page and follow me on Facebook so you can benefit from my insider insights into writing copy that grabs the attention of your ideal customers. If you have any comments about this website, I’d love to hear from you.

Oh, and one last thing…Adam, if you’re reading this, you know where to send the champagne!

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Emma Heasman

Emma Heasman has been an in-house and freelance copywriter for the past 13 years and launched The Freelance Copywriter in 2003. Ever passionate about copywriting, she now works with small businesses to help them write copy that speaks to their ideal customers. Connect with Emma on Google+

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