Are you making these five common About page mistakes?
Have you looked at your About page on your website recently? Does it tell your story and connect with your customers or does it leave you feeling a bit cold about your own business? Do you even have an About page? There’s no doubt about it, About pages are incredibly...
How to survive ‘the blink test’ and keep visitors on your website
Earlier today, I was talking to a new client about the Home page of her website, which she knew needed changing because of its high bounce rate and lack of engagement. She admitted to being baffled - why aren't people staying on the site? Why isn't she inundated with...
Is jealousy making it hard to do business?
Jealousy and envy, two emotions that are bad for personal happiness and for business. Thanks to social media, there is more scope than ever before for jealousy and envy to take root and hold us...
7 sanity saving productivity tips
OK, I have a confession to make. Over the last few weeks, I've been really suffering with 'overwhelm'. It hasn't been pretty. There's been tears, snot, the whole shebang, plus a lot of soul searching. I won't bore you with the whys and wherefores other than to say...
How to write a call to action that converts
Whenever you run a new campaign or promotion, one of your biggest challenges is getting people to click through to your landing page to sign up or buy. Creating a strong call to action is imperative but (as I know from experience) it can be easier said than done. So,...
Swipe files (or how to create copy your ideal customers will love)
If you wear most or all of the hats in your business, the chances are you have to write your own copy from time to time (unless you outsource it to someone like me). It can be tough to come up with fresh ideas and even tougher to figure out what works. One of the most...
Going back to basics – small website copy changes can deliver big results
Earlier this week, I was painting with my boys. As I dipped my paint brush into a fresh jar of water to wash it, my five-year-old commented that just one little drop of colour had turned the water orange. It got us talking about little things that can make a big...
2013 blog roundup
This week, I’m facing the common dilemma of a work at home parent – juggling business with having a poorly child off school and in need of cuddles. So I’m afraid my planned blog for this week has had to take a back seat while I prioritise my grumpy boy and client...
To blog or not to blog over Christmas? That is the question!
As Christmas hurtles towards us in a flurry of wrapping paper, panic buying and sparkly decorations, I imagine you feel as though you’re juggling even more balls than usual. I know I do. The lovely Lis McGuire of Giraffe CVs, who wrote a recent guest blog for me,...