Does search engine optimisation leave you flummoxed and overwhelmed? For small business owners, SEO can feel like quicksand under your feet – just when you feel you’ve got a handle on what to do, the ground shifts beneath you. Google’s latest change in algorithm – Penguin 2.0 – was released on 22nd May 2013 and continues Google’s efforts to reduce […]

A lot is made of how important it is for your website to be ranked at number one for your chosen search terms or keywords but let’s be honest, getting your website to the Google top spot is a competitive area with everyone trying to rank well. In reality, the top rankings (the ones in the pale box at the […]

I’ve mentioned this on my Facebook page before but, just down the road from my house, there’s a new shop with a shop-front that stumps me every time I walk past. For the life of me, I can’t figure out what the shop sells. The chaotic appearance is so overwhelming, I don’t think I’ll ever muster the energy to push […]

Getting it done

For a while now, I’ve been guilty of living by the old adage, ‘Do as I say, not as I do’. While reminding my clients how important it is to be consistent in their marketing efforts and to add fresh content packed full of value to their website, I haven’t been listening to my own advice because, of course, paying clients […]