by Emma Heasman | SEO copywriting
With so much information available about search engine optimisation, as well as lots of conflicting advice, it can feel as though SEO is an unfathomable mystery outside of the reach of small businesses. In fact, I think Google’s ongoing efforts to improve the quality...
by Emma Heasman | SEO copywriting
Earlier this week, I was doing some competitors’ research for a client, looking at what the top ranking sites for a particular search term did well and what they could improve. As I sat there making notes, I realised that despite ranking in the top five on page...
by Emma Heasman | SEO copywriting
Have you looked at your About page on your website recently? Does it tell your story and connect with your customers or does it leave you feeling a bit cold about your own business? Do you even have an About page? There’s no doubt about it, About pages are incredibly...
by Emma Heasman | SEO copywriting
Earlier today, I was talking to a new client about the Home page of her website, which she knew needed changing because of its high bounce rate and lack of engagement. She admitted to being baffled – why aren’t people staying on the site? Why isn’t...
by Emma Heasman | SEO copywriting
Do you know your meta descriptions from your alt tags or is search engine optimisation (SEO) still something of a mystery to you? Several of my clients have mentioned recently that SEO leaves them bothered, bewildered and confused. So, this week, we’re going back to...
by Emma Heasman | SEO copywriting
Do you sometimes take a ‘spray and pray’ approach to your marketing, aiming at no-one in particular and hoping that if you throw enough balls one of them will hit a coconut? How do you know what you’re doing is working if you don’t measure its success? It’s worth...
I´m Emma, endlessly curious (not nosey!) copywriter and content writer. I write warm, engaging content that connects with your all-important ideal clients. When I'm not working, you'll find me walking my beautiful dog, Willow, navigating life with two teenage boys or curled up with a good book.