I know that there are times when you’re faced with writing your own copy, perhaps because you don’t feel you can afford to outsource it (although you’d be amazed by how affordable it can be) or because it’s particularly close to your heart and something you want to write. I also know – because lots of you tell me via […]

Interview with a freelance copywriter

Last week, I was delighted to be one of several freelance copywriters to be interviewed for an article on the IdeasTap website. IdeasTap is an arts charity that helps young, creative people break into their chosen careers; the article was about corporate copywriting. As the writer, John Nugent, was only able to use a few of the quotes, he suggested […]

Creating a brand isn’t just about getting the visuals right. The words you use and the tone of voice in your copy should also reflect and complement your brand identity, so that your customers are better able to pick your voice out from the crowd. Below, I’ve put together my top tips for creating a copywriting tone of voice: 1. […]

Do you worry that you don’t know how to brief a copywriter, designer or other creative? Perhaps the thought leaves you cold with panic? What do you say? What do you want to do? Aarrgghh, does it all feel a little daunting? You may have a vague idea about what you want to achieve – e.g. more of your ideal […]

In last week’s blog, I talked about the value of e-newsletters for building relationships with your customers, creating warm leads and driving repeat traffic to your website. This week, I want you to consider how a free ebook, report or white paper on your website could be a great lead magnet for your business. A lot of people I’ve spoken […]

Do you send out a regular e-newsletter to your customers, even if it’s just once a month? If not, what’s holding you back? Is it lack of time, lack of content or lack of confidence? E-newsletters can be in incredibly powerful tool – more so even than your blog or social media – for creating warm leads and getting in […]

A well thought out landing page can be one of the most powerful tools at your disposal when it comes to converting leads to sales online. However, many businesses fail to use landing pages effectively, if at all. What is a landing page? Wikipedia defines a landing page as ‘a single web page that appears in response to clicking on […]

Have you ever been at a party and found yourself looking for the nearest escape route while the resident bore (and there always is one) bangs on about their latest accomplishments without once trying to actively engage you in the conversation? After all, shouldn’t you be grateful that they’re letting you bask in their reflected glory?! We’ve all been there. […]

Did you know that while eight out of ten people will read headline copy, only two out of ten will read the rest? I remember my jaw hitting the ground when I first read this figure early in my copywriting career. I realised then just how crucial a good headline is. It needs to grab attention and get people reading, […]

Today, I wanted to write a different kind of blog. My oldest child’s birthday this week has made me nostalgic and I’ve been thinking about my experience as a work from home mum; something I wanted to share because I know a lot of my clients are juggling businesses with family life too. Becoming a freelance copywriter In December, it will […]