Do you sell your time for money, perhaps because you’re a coach, a consultant, a therapist or trainer? The problem – as I’m sure you know from personal experience – is that when you trade time for money, you very quickly reach a ceiling on what you can earn unless you put in longer hours or keep increasing your prices. […]
Jealousy and envy, two emotions that are bad for personal happiness and for business. Thanks to social media, there is more scope than ever before for jealousy and envy to take root and hold us back. It’s all too easy to find out what old classmates or colleagues have been […]
OK, I have a confession to make. Over the last few weeks, I’ve been really suffering with ‘overwhelm’. It hasn’t been pretty. There’s been tears, snot, the whole shebang, plus a lot of soul searching. I won’t bore you with the whys and wherefores other than to say that sometimes, as you may know from experience, being the parent who […]
Whenever you run a new campaign or promotion, one of your biggest challenges is getting people to click through to your landing page to sign up or buy. Creating a strong call to action is imperative but (as I know from experience) it can be easier said than done. So, what does make an effective call to action? I’ve put together […]
If you wear most or all of the hats in your business, the chances are you have to write your own copy from time to time (unless you outsource it to someone like me). It can be tough to come up with fresh ideas and even tougher to figure out what works. One of the most useful tools you can […]
Earlier this week, I was painting with my boys. As I dipped my paint brush into a fresh jar of water to wash it, my five-year-old commented that just one little drop of colour had turned the water orange. It got us talking about little things that can make a big difference (I won’t repeat the conversation about yellow snow!). […]
This week’s blog is on a very personal topic. I hope you don’t mind indulging me. On Sunday 8th December, I’ll be celebrating an anniversary that I never dreamed I’d reach – ten years in business. It’s not that I didn’t have ambition for the future back in 2003 but I was in a place in my life and my […]
I know you’re busy with a thousand and one things on your to-do list. Although I don’t want to add to the pressure you’re under, I want to share with you why checking data and metrics should be part of your weekly routine if you want to know how your copy is performing. Many businesses take a ‘write it and […]
Running your own business is a rollercoaster ride, especially in the early years when every day seems to bring new challenges. When you’re working hard to establish your name and reputation, there can be days when you feel overwhelmed and other days when business seems achingly slow. If you feel as though you’re waiting for the phone to ring or […]
Print is dead! Long live print! For a long time now, there’s been talk about the demise of print, especially print marketing materials. After all, websites and digital media are quick and easy to update without the associated costs of making changes to a printed brochure or leaflet. Certainly, when I started my copywriting career, it was all about print. […]
