Lessons I learned from split testing my newsletters

I’ve been promising to write a blog about split testing for ages, so now I’m finally biting the bullet. I’ll admit, I’m not a split testing expert by any means but I’m certainly a convert. What is split testing? Forgive me if you’re already an old hand at split...

Using great copy to escape the time for money trap

Do you sell your time for money, perhaps because you’re a coach, a consultant, a therapist or trainer? The problem – as I’m sure you know from personal experience – is that when you trade time for money, you very quickly reach a ceiling on what you can earn unless you...
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