by Emma Heasman | Copywriting
I’m working on a few ebooks for different customers at the moment, so I’ve been involved in several similar conversations about what makes content desirable. I think there are three essential ingredients: 1. Desirable content makes people feel good...
by Emma Heasman | Copywriting
I’ve been promising to write a blog about split testing for ages, so now I’m finally biting the bullet. I’ll admit, I’m not a split testing expert by any means but I’m certainly a convert. What is split testing? Forgive me if you’re already an old hand at split...
by Emma Heasman | Copywriting
“I was always rubbish at English at school”, “I hate writing copy, it’s like pulling teeth”, “I have no idea what to say”, “I’m worried people will know I’m not a writer”, “I feel like a fraud or...
by Emma Heasman | Copywriting
This week, I’ve had a few conversations about the difference between adding personality to your copy, especially on social media, and the risk of making things too personal. What...
by Emma Heasman | Copywriting
Do you sell your time for money, perhaps because you’re a coach, a consultant, a therapist or trainer? The problem – as I’m sure you know from personal experience – is that when you trade time for money, you very quickly reach a ceiling on what you can earn unless you...
by Emma Heasman | Copywriting
Jealousy and envy, two emotions that are bad for personal happiness and for business. Thanks to social media, there is more scope than ever before for jealousy and envy to take root and hold us...
I´m Emma, endlessly curious (not nosey!) copywriter and content writer. I write warm, engaging content that connects with your all-important ideal clients. When I'm not working, you'll find me walking my beautiful dog, Willow, navigating life with two teenage boys or curled up with a good book.