It’s been far too long since I last posted an article on this blog, a realisation that has been looming large at the front of my mind for a while now. To be honest, life has been a bit of a rollercoaster over the past few months with one thing or another. Despite my best intentions – I LOVE writing […]

Whether or not we should all be adding FAQs pages to our websites is a matter of often fierce debate with convincing arguments in both the For and Against camps. My website currently has an FAQs page. Honestly, it wasn’t something I gave much thought to at the time – it just seemed like the right thing to have a […]

A couple of weeks ago I sent a survey to my newsletter subscribers asking them what topics they’d like to read more about on this blog. One topic that came up with a resounding ‘Help!’ was writing for your ideal customer. The ‘ideal customer’ is a tough concept to wrap your head around in some ways. As a business, your […]

If you’re looking for a way to stand out from your competitors and connect with customers, then snail mail could be your answer. Earlier this week, the drop of mail through the letterbox happened to coincide my 11o’clock trip from the attic to the kitchen for a mid-morning cuppa. I felt a flutter of excitement at seeing a handwritten, lime […]

                            Last week, I was given the challenge of keeping an acknowledgement diary (similar to a ‘gratitude’ diary) with the aim of making me pause and recognise successes as well as challenges. As someone who is highly self-critical, I can’t tell you how far outside of my comfort […]

Over the past few weeks, I have been marvelling at the power of testimonials, social proof and word of mouth recommendations to sell a product. Loom bands. If you’re a parent to a child between the ages of six and eleven, I’m sure you know what I mean. If you have no idea what I’m talking about, don’t worry, you’ll […]

I’m working on a few ebooks for different customers at the moment, so I’ve been involved in several similar conversations about what makes content desirable. I think there are three essential ingredients:   1. Desirable content makes people feel good Life can be pretty hectic and these days, as well as the demands of our everyday lives, there’s the noise of […]

I’ve been promising to write a blog about split testing for ages, so now I’m finally biting the bullet. I’ll admit, I’m not a split testing expert by any means but I’m certainly a convert. What is split testing? Forgive me if you’re already an old hand at split testing. Just in case you’re not, I like the definition given […]

“I was always rubbish at English at school”, “I hate writing copy, it’s like pulling teeth”, “I have no idea what to say”, “I’m worried people will know I’m not a writer”, “I feel like a fraud or an impostor”…. Is that how you feel about putting pen to paper (or, at least, fingers to keyboard)? Do these kind of […]

                        This week, I’ve had a few conversations about the difference between adding personality to your copy, especially on social media, and the risk of making things too personal. What do I mean by this?A friend was saying that she’d complained to a company last week and had received […]