by Emma Heasman | Copywriting
It’s been far too long since I last posted an article on this blog, a realisation that has been looming large at the front of my mind for a while now. To be honest, life has been a bit of a rollercoaster over the past few months with one thing or another. Despite my...
by Emma Heasman | Copywriting
Whether or not we should all be adding FAQs pages to our websites is a matter of often fierce debate with convincing arguments in both the For and Against camps. My website currently has an FAQs page. Honestly, it wasn’t something I gave much thought to at the time –...
by Emma Heasman | Copywriting
A couple of weeks ago I sent a survey to my newsletter subscribers asking them what topics they’d like to read more about on this blog. One topic that came up with a resounding ‘Help!’ was writing for your ideal customer. The ‘ideal customer’ is a tough concept to...
by Emma Heasman | Copywriting
If you’re looking for a way to stand out from your competitors and connect with customers, then snail mail could be your answer. Earlier this week, the drop of mail through the letterbox happened to coincide my 11o’clock trip from the attic to the kitchen for a...
by Emma Heasman | Copywriting
Last week, I was given the challenge of keeping an acknowledgement diary (similar to a ‘gratitude’ diary) with the aim of making me pause and recognise successes as well...
by Emma Heasman | Copywriting
Over the past few weeks, I have been marvelling at the power of testimonials, social proof and word of mouth recommendations to sell a product. Loom bands. If you’re a parent to a child between the ages of six and eleven, I’m sure you know what I mean. If...
I´m Emma, endlessly curious (not nosey!) copywriter and content writer. I write warm, engaging content that connects with your all-important ideal clients. When I'm not working, you'll find me walking my beautiful dog, Willow, navigating life with two teenage boys or curled up with a good book.