by Emma Heasman | Blogging
When you’re busy running a business, it can be hard to find time to blog, despite your best intentions. Even though we’re repeatedly told that content is king, and fresh content is the most majestic of kings, I bet there are a thousand and one other things that...
by Emma Heasman | Blogging
On my Facebook page last week, I asked what small business owners struggle with when it comes to copywriting, and ‘how to write a guest blog’ was one of the topics that came up. Why write a guest blog? Guest blogs have a number of benefits for you as the guest blog...
by Emma Heasman | Blogging
To use your website and social media platforms effectively, you need to be visible – to your customers and to the search engines. Why fresh content matters You might have heard about Google Panda and Google Penguin – these were algorithm updates to Google, in 2011 and...
by Emma Heasman | Blogging
Is having a business blog on your ‘to do’ list? Perhaps you’re worried about where to start or still on the fence about whether a blog would be right for your business? You can read more about why I think it pays to blog here. It can be nerve-wracking to start...
I´m Emma, endlessly curious (not nosey!) copywriter and content writer. I write warm, engaging content that connects with your all-important ideal clients. When I'm not working, you'll find me walking my beautiful dog, Willow, navigating life with two teenage boys or curled up with a good book.