No time to blog? I can help.

Having a blog on your website can play a number of important roles for your business. It can be a powerful tool for communicating with your customers and creating a two-way relationship. By talking about the issues that keep them awake at night, topics that are shaping your industry right now or offering solutions for common problems, you can place yourself […]

Ssshhh…do you want to know a copywriting secret? The single most important thing that you can do to make sure that your copy speaks to your customers is to understand exactly who they are. When I work with a client, I always ask them to describe their ideal client to me – this is the person that is a perfect […]