Earlier today, I was talking to a new client about the Home page of her website, which she knew needed changing because of its high bounce rate and lack of engagement. She admitted to being baffled – why aren’t people staying on the site? Why isn’t she inundated with enquiries? She understood she is probably too close to see the […]

                    Jealousy and envy, two emotions that are bad for personal happiness and for business. Thanks to social media, there is more scope than ever before for jealousy and envy to take root and hold us back. It’s all too easy to find out what old classmates or colleagues have been […]

7 sanity saving productivity tips

OK, I have a confession to make. Over the last few weeks, I’ve been really suffering with ‘overwhelm’. It hasn’t been pretty. There’s been tears, snot, the whole shebang, plus a lot of soul searching. I won’t bore you with the whys and wherefores other than to say that sometimes, as you may know from experience, being the parent who […]

How to write a call to action that converts

Whenever you run a new campaign or promotion, one of your biggest challenges is getting people to click through to your landing page to sign up or buy. Creating a strong call to action is imperative but (as I know from experience) it can be easier said than done. So, what does make an effective call to action? I’ve put together […]

Update (30/08/14): On 29th August 2014, Google announced the end of Google Authorship, which makes the content in the article below out of date. I’ll be blogging about this topic on Tuesday 2nd September, so watch this space. If you have Google Authorship set up for the sites to which you regularly contribute blog articles, you may have noticed over the […]

If you wear most or all of the hats in your business, the chances are you have to write your own copy from time to time (unless you outsource it to someone like me). It can be tough to come up with fresh ideas and even tougher to figure out what works. One of the most useful tools you can […]

Earlier this week, I was painting with my boys. As I dipped my paint brush into a fresh jar of water to wash it, my five-year-old commented that just one little drop of colour had turned the water orange. It got us talking about little things that can make a big difference (I won’t repeat the conversation about yellow snow!). […]

2013 blog roundup

This week, I’m facing the common dilemma of a work at home parent – juggling business with having a poorly child off school and in need of cuddles. So I’m afraid my planned blog for this week has had to take a back seat while I prioritise my grumpy boy and client work. Instead, in true sitcom flashback episode-style (without […]

As Christmas hurtles towards us in a flurry of wrapping paper, panic buying and sparkly decorations, I imagine you feel as though you’re juggling even more balls than usual. I know I do. The lovely Lis McGuire of Giraffe CVs, who wrote a recent guest blog for me, asked a great question on my Facebook page this week: “When you […]

This week’s blog is on a very personal topic. I hope you don’t mind indulging me. On Sunday 8th December, I’ll be celebrating an anniversary that I never dreamed I’d reach – ten years in business. It’s not that I didn’t have ambition for the future back in 2003 but I was in a place in my life and my […]