With so much information available about search engine optimisation, as well as lots of conflicting advice, it can feel as though SEO is an unfathomable mystery outside of the reach of small businesses. In fact, I think Google’s ongoing efforts to improve the quality of search engine results pages (SERPs) are actually making it easier for small businesses to be […]

I’m working on a few ebooks for different customers at the moment, so I’ve been involved in several similar conversations about what makes content desirable. I think there are three essential ingredients:   1. Desirable content makes people feel good Life can be pretty hectic and these days, as well as the demands of our everyday lives, there’s the noise of […]

Earlier this week, I was doing some competitors’ research for a client, looking at what the top ranking sites for a particular search term did well and what they could improve. As I sat there making notes, I realised that despite ranking in the top five on page one of Google, three of the five main competitors did not have what […]

I’ve been promising to write a blog about split testing for ages, so now I’m finally biting the bullet. I’ll admit, I’m not a split testing expert by any means but I’m certainly a convert. What is split testing? Forgive me if you’re already an old hand at split testing. Just in case you’re not, I like the definition given […]

“I was always rubbish at English at school”, “I hate writing copy, it’s like pulling teeth”, “I have no idea what to say”, “I’m worried people will know I’m not a writer”, “I feel like a fraud or an impostor”…. Is that how you feel about putting pen to paper (or, at least, fingers to keyboard)? Do these kind of […]

                        This week, I’ve had a few conversations about the difference between adding personality to your copy, especially on social media, and the risk of making things too personal. What do I mean by this?A friend was saying that she’d complained to a company last week and had received […]

Following on from last week’s article about guest blogging, I am delighted to feature a guest blog from Dilyana Kotomanova, who is a freelance content writer and social media marketer who recently launched her own blog, the Online Marketing Guide. Here, Dilyana talks about her top tips for establishing your brand on social media.   Are you finding it a […]

The evolution of guest blogging

I’ve been watching the debate about guest blogging with interest for a while now, not because I tend to feature or write a lot of guest blogs but because it’s an issue that’s going to affect a lot of my clients in one way or another. Also, I do think that high quality posts from expert contributors have merit in […]

Do you sell your time for money, perhaps because you’re a coach, a consultant, a therapist or trainer? The problem – as I’m sure you know from personal experience – is that when you trade time for money, you very quickly reach a ceiling on what you can earn unless you put in longer hours or keep increasing your prices. […]

Have you looked at your About page on your website recently? Does it tell your story and connect with your customers or does it leave you feeling a bit cold about your own business? Do you even have an About page? There’s no doubt about it, About pages are incredibly hard to get right. Too often, businesses bang on about […]